TUFF CROWD is a high-end STREETWEAR brand

founded in WOODLAND HILLS, CA.

TUFF CROWD was conceived in 2018 by Brandon Jennings.

I came up with my brand name based off my rough life experiences. At a young age I learned life wasn’t easy. No matter how much I tried to please people it was never enough. People always respected my money but not my skin tone. Ups and downs with my family made me realize we are all just human. I’ve had to learn not to take things so personal. At the end of the day life is just a TUFF CROWD.

I always loved clothes and putting outfits together and wanted to be able to convey my style for all to access, everything I design is connected to me and my life. I’m a simple guy so I wanted to make clothes that were high end but still me; effortless yet bold and controversial.

Being cool is a TUFF CROWD, so I invite you to join the movement and take a look at Tuff Crowd.